In November 2008, Serebro was awarded by. Unlike previous eastern European winners of a World Music Award e. They performed live shows as a quartet until the end of 2017. The song was certified Platinum in Italy, selling over 30,000 copies. The music video for the song received more than 20 million views on and became the subject of more than 250 parodies. According to the group and their management, this should make it easier to recall their songs. She was cast following an open casting process.
She was born in , lived in , and then moved to. Anastasia had replaced Lizorkina, after the latter announced her departure. Favorskaya announced she'd be leaving the group in August 2017, and an open casting was announced to find her replacement. Despite original indications that the concept was for a solo singer, it morphed into a group around the former participant who was paired with two newcomers: and. The following month an open casting was announced for three new soloists, with Kischuk and Morgunova revealing that they would be leaving the group as well with Seryabkina.
It became the group's first single to chart in different countries outside the , including Spain, Italy, Belgium and the Czech Republic. On 18 June 2009 it was announced that had left the band, due to both financial and personal reasons. Favorskaya was later replaced by Morgunova. She was also attending singing classes and decided to pursue her singing career. She then had a brief conflict with Fedeev, after dating and subsequently leaving his brother. Retrieved 10 April 2018 — via YouTube. The group re-released Mama Lover in Japan under the name Serebration after signing a contract with.
The song did not achieve worldwide success, but managed to score the top spots in their native Russia. A new member, named Dasha Shashina, was announced on 3 October 2013. She was spotted by , the main producer of Star Factory, and signed to his recording company. As soon as the music video was release, the group received much commercial attention. The three finalists from the open casting were later revealed to be Anastasia Gribkhova, Tatiana Morgunova, and Anastasia Popova.
The concept began as a proposal for for a new Russian entry into the. Still, the album sold well and Mama Lover was later certified double platinum in Russia, selling more than 300,000 copies. Though the song was somewhat commercially successful in their native Russia, the song did not chart around the globe and the group saw a marked drop in the level of commercial attention globally. The single was unsuccessful for the group, peaking at 124 on the and ended Serebro's run of consecutive top ten hits. She left the group in the beginning of 2019. The song was written by Maxim Fadeev and the lyrics were written by member.
Karpova decided to leave the group to pursue a solo career. Serebro was formed in 2007, consisting of , Seryabkina, and as a submitted proposal for consideration by for the. On 26 April 2016, it was announced that the album '925' was renamed The Power of Three and was put up on the Russian iTunes for pre-order and a release date for 27 May. Serebro also won a in 2007 as the best selling Russian artist. In December 2007, Serebro won another award at the Russian Grammies. In 2004, they released a few singles for the series Obrechennaya Stat Zvezdoy. The song did not enjoy worldwide success, but had success in their native Russia.
A music video was also aired for the single not long after its final release. Many reports around the Russian federation reported that Lizorkina had left due to a recent , but band mate Olga denied these reports. It included the massive hit of the and went double platinum in Russia. . The group then toured the Czech Republic and present gifts to children who reside in social rehabilitation centres. After the release of their single Mama Lover, media attention across Europe and other countries was piqued by the single.
In 2008 the group continued their work on their first album, , which had a projected release date of 17 October. It was Serebro's first Russian single. She married co-member of Star Factory Alexey Semenov; the two separated in 2007, before a settlement for. After their musical and image development, the group became known for a very and over the top style. Shashina left the group in March 2016 due to serious health issues and having to undergo two surgeries.
Retrieved 10 April 2018 — via YouTube. She left the group in the beginning of 2019. The performance in became their first official release and first concert for a large live audience. She took part in many international dancing competitions. All of the band's singles, without their real titles, are named Song 1, 2, 3, etc.